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LED lighting market in the second half of the year will not exclude price increases?
Published time:2017-09-01     Read the number:     font:【big In the small

The first half of 2017 has become a thing of the past. In the context of global economic recovery, the LED lighting market continued to expand in the first half of 2017. From the a-share listed lighting enterprises "high school entrance examination results", the lighting dafang revenue in the continuous improvement, which feile sound with 3.372 billion "won". This not only reflects the improvement of LED lighting market prosperity, but also reflects from another aspect that with the prominent scale effect of large enterprises, the situation of small and medium-sized enterprises will become increasingly difficult.

In the first half of this year, thanks to the implementation of the policy and the "ban white" to promote the replacement of LED lighting, the overall LED lighting market has shown a recovery momentum. In the first half of the year, the status of international lighting giants was further weakened, while the global position of Chinese LED companies was further enhanced, which was also a major driver for the growth of corporate revenue. In the first half of the year, mullinson completed the acquisition of landevance, GE announced the sale of part of the lighting business, samsung also once reported the sale of LED business in China... All this suggests that the lighting market, which used to be dominated by international giants, is about to change, with Chinese companies increasingly influential.

With the advent of the LED era, the accelerated iteration cycle of technology and products, the integration trend of light source lamps, product form and demand diversification and other factors have improved the technology, manufacturing and competition barriers of the lighting industry, thus promoting the reshuffle of the industry pattern, accelerating the speed of industrial integration, and gradually increasing the concentration. According to the statistics of "top 100 LED lighting industry in China 2016", the total sales performance of the top 100 LED lighting enterprises has exceeded 118 billion, accounting for more than 20% of the whole industry.

Market prosperity improved, overall strong growth in the second half of the year

With the further improvement of industry concentration and the withdrawal of international giants, the oligopoly effect of China's lighting industry has become more and more obvious. In the first half of this year, the majority of LED lighting application companies reported double net income. What factors have LED to such strong growth in the lighting market?

To this, leishi group responsible for the LED said: first, the current LED lighting technology development has been very mature, stable quality, LED products can replace most of the traditional lighting products; Secondly, the price of LED has dropped sharply, which is not much different from the price of traditional lighting products. This directly leads consumers to choose LED lighting products when buying products. In addition, the production of traditional lighting has been greatly transformed and upgraded to the production of LED lighting products. In addition, the improvement of global economic prosperity and policy promotion also contributed to the rapid growth of LED lighting market in the first half of the year.

"The policies of this year's two sessions will have a profound impact on the LED industry," the head of the company added. First, under the influence of "One Belt And One Road" strategy and international cooperation, LED product export growth; Secondly, made in China 2025 policy opens up a broad market space for the semiconductor lighting industry. Thirdly, the construction of smart cities speeds up the formation of new growth drivers, thus giving birth to new supply; Finally, LED features are improving and costs are coming down." All these have stimulated the LED lighting market strong growth in the first half of the year. Sanxiong aurora stressed that LED penetration and market concentration increase more conducive to the performance of the first line brand growth.

As the leaders of leishi and sanxiong aurora said, in the first half of the year, under the promotion of policies related to the "13th five-year plan" of the semiconductor lighting industry and the promotion of energy conservation and environmental protection awareness, first-line brands in the LED lighting market harvest full, which can be reflected in the interim performance of listed companies.

In the second half of the year, LED lighting market prosperity will be further improved according to inertia, but in some markets, such as real estate and buildings, may be affected by policy regulation. For the trend of the second half of the market, sanxiong aurora believes that the second half of the industry is facing greater cost pressure, but the overall market will maintain rapid growth.

"On the technology side, LED chip technology will further develop, the whole lamp energy efficiency will further improve, product prices will continue to fall. "There are more developments in intelligent applications and non-visual applications (agricultural plant lighting, medical lighting, etc.)." Leishi group related person in charge told high LED.

Home lighting and outdoor lighting may see big growth

LED lighting subdivision applications are increasingly diversified. From indoor to outdoor, LED products are "lightning-fast" trend to permeate the living space in every corner; From decorative lighting to practical scene lighting, LED lighting is having more intersection with human life.

As expected, with the improvement of operation convenience, intelligent lighting has been more and more loved by consumers; Plant lighting is combining with the new agricultural production mode, presenting in the field of vision from a new Angle; With the development of technical problems and intelligent trends, LED headlights have become the leading role of automotive lighting......

Among many applications, where will LED lighting products see a big growth in the second half of this year?

"The first is decorative lighting. With the promotion that consumer installs savour to the home, with the flatness of channel, the price of lamp ACTS the role of a product falls, adornment sex lamp ACTS the role of entering town market is to have a space. With the growing ranks of the middle and affluent classes, the post-80s and post-90s have become the main consumers, and the demand for lamps has shifted from basic lighting to more artistic stylized and decorative lighting. Decorative lighting will be practical and artistic combination, more can reveal personality characteristics, show life taste, more and more by the consumer's favor; Secondly, it is the field of commercial lighting outdoor lighting. With the development of China's urban construction, urbanization construction, more and more attention to the city image. "The country is actively transforming its urban development pattern, focusing on the construction of urban infrastructure and building harmonious, livable, dynamic and distinctive modern cities. Smart cities, sponge cities and green cities are on the agenda, and outdoor lighting is inseparable from urban planning." "The group said.

The three males agree. "The home and commercial lighting sectors will maintain rapid growth; At the same time, stimulated by the G20 summit in hangzhou and the brics meeting in xiamen, the landscape lighting market is likely to enter a phase of rapid growth." "The market for LED lighting power supply is expected to grow rapidly, especially for intelligent emergency power supply. Under the construction of smart city, intelligent power management has become the direction, and it is expected to realize the modernization of urban emergency system and emergency capacity. The intelligence of power supply provides great convenience for the later assembly and maintenance of lamps, and makes the functions of lamps more diversified."

In the downstream industry "rising tide" is inevitable

At the end of last year, led by the upstream chip companies such as SAN 'an optoelectronics led by a number of rounds of price surge affected the nerves of the industry, in the beginning of this year this price has gradually spread to the middle and lower reaches. In addition, the government has intensified efforts to improve environmental protection. Enterprises with "high energy consumption and high emissions", such as metal factories and carton factories, have been hit hard.

For the price rise, leishi group and aurora of the three men have expressed their views.

Leishi group explained that the price increase has been carried out since the end of last year, starting from chip packaging, and then spread to the downstream applications, many lighting companies in the beginning of the year has issued price increase notice. And the recent price rise again, mainly from supporting materials, such as copper, aluminum, paper, etc., which will have an impact on the downstream applications, many small enterprises will be out of the shuffle, but the large enterprises in the downstream applications, there is no news of price increase; And on the other hand, the dealer to the price increase is not necessarily excluded, more people said that the appropriate price increase is more healthy.

Sanxiong aurora believes that the upstream price rise will inevitably affect the downstream industry, especially the impact of small and medium-sized brands will be greater; The impact on first-tier brands, chips, lamp beads and other electronic components may not be great. On the one hand, the upstream has strong cost absorption capacity; on the other hand, both sides will consider the price strategy from the perspective of long-term cooperation.

"On the one hand, LED industry supply side contraction is an important driver of price increase; On the other hand, many of the materials required for leds are industrial metals. Since the prices of industrial metals have been rising month on month, it can be inferred that prices will keep rising." Three male aurora to high tech LED said.

 
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